For five days starting on March 29, people who buy tickets to certain movies at certain AMC Theaters will see video messages starring … Jason Blum? It’s a long way from Nicole Kidman, whose breathy “We come to this place for magic” branding spot has become legend. But Mr. Blum, a horror film producer, has been working to build his entertainment company, Blumhouse, into more of a consumer-facing brand. AMC and Blumhouse, which has made more than 200 horror movies and shows, are teaming up for what they are calling the Halfway to Halloween Film Festival. Previously released Blumhouse horror movies, including “Split,” “Ouija: Origin of Evil,” “The Purge,” “The Invisible Man” and “Insidious,” which will have its 13th anniversary on April 1, will be on offer in 100 AMC theaters in 40 cities.

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Persons: … Jason Blum, It’s, Nicole Kidman, Blum, ”, James Wan, Mike Flanagan Organizations: AMC, Marvel, ”